The job market is fiercely competitive, and organisations are continuously striving to differentiate themselves to attract the best talent. Employer branding—how your organisation is perceived by potential and current employees—plays a vital role in determining whether or not you can secure top-tier candidates. To stand out, many companies are turning to an employer branding video to communicate their values, mission, and workplace culture effectively.
These videos go beyond static descriptions on a careers page by offering an immersive, engaging experience that helps candidates connect with your organisation on a personal level.
The Power of Visual Storytelling
Video has become a dominant medium for sharing information. Studies show that videos can increase engagement significantly compared to text-based content, making them a powerful tool for employer branding. A well-crafted video allows your organisation to communicate its core message quickly and in a way that resonates deeply.
Through visuals, voiceovers, and real employee testimonials, your company has the ability to tell a story that words alone cannot. An office space buzzing with collaboration, smiling employees, or even behind-the-scenes clips contribute to the narrative of a workplace where people thrive.
Attracting Top Talent through Culture and Values
For graduates and job seekers, finding the right workplace is about more than just a pay cheque—it’s about aligning with an organisation that shares their values and ambitions. A compelling employer branding video gives potential employees a clear insight into what your company stands for and how it operates.
For instance, companies like HubSpot and Canva have successfully leveraged employer branding videos to showcase their inclusive environments, innovative teams, and employee growth opportunities. Such content not only helps candidates get excited about potential roles, but also self-select into the hiring process if they feel aligned with the organisation’s ethos. This saves both parties time by eliminating mismatches early on.
Boosting Engagement and Employee Retention
Employer branding videos aren’t just for attracting external talent—they play an equally impactful role in engaging existing employees. By capturing the essence of your workplace and celebrating the contributions of your teams, these videos build pride and foster loyalty among current staff.
When employees see themselves and their peers featured in a way that acknowledges their impact, it strengthens their emotional connection to the company. Such content can also be shared internally during events, leadership updates, or team meetings, reinforcing a sense of community and shared purpose.
Cutting Recruitment Costs and Pre-Qualifying Talent
Recruitment is expensive—between job advertisements, onboarding costs, and the time spent on interviews, it quickly adds up. Employer branding videos can help reduce these costs by pre-qualifying candidates. By giving a clear and authentic view of your workplace, these videos attract those who are a better cultural and professional fit while naturally deterring mismatched applicants.
This targeted recruitment approach means fewer resources are wasted on unsuitable candidates, allowing your team to focus on individuals with genuine potential. Consider companies like Deloitte, which use videos effectively to lay out their organisational culture and expectations. The result? A more refined pool of applicants with significantly improved hiring outcomes.
Enhancing Your Business Reputation
Employer branding videos do more than appeal to potential employees—they solidify your reputation in the market. Companies with relatable stories and accessible leadership are often viewed as more desirable workplaces. These perceptions travel far, influencing clients, partners, and industry peers.
A strong positive image boosts your competitiveness, enabling you to attract not just candidates, but also business opportunities. The investment in a quality branding video, therefore, pays off in more ways than one, as the benefits extend across multiple dimensions of your business.
Final Thoughts
An employer branding video is a strategic tool that can revolutionise how your organisation engages with both potential and existing employees. By showcasing your company’s culture, fostering pride within your workforce, and attracting aligned talent, these videos serve as a bridge between your organisation and the highly skilled professionals you seek.
If creating a video sounds like the next step for your organisation, start by outlining the values and workplace environment you’re proud to share. A clear vision will help create content that represents your culture authentically, generating long-term benefits for your team and business.