So you’re thinking to become a real estate photographer. Regardless of your actual status and photography skill level, you’ve come to the right place. This guide will show you how to get into real estate photography.
Before you embrace this career path, you may want to know a few more details about it. How much can a real estate photographer make per year? Is this a profitable trade? How do you know how to price your services? Should you also invest in a drone? What about the best lenses for real estate photography?
These are a lot of questions. Fortunately, we are here to provide you with some answers. Let’s see what you should know when starting a real estate photography business.
What Does Realtor Photography Involve?
The very first question that comes to mind is how to do real estate photography. It involves more than you can imagine.
Whether you want to choose the path of house photography or the one of commercial real estate property photography, you’ll need to handle a lot of things such as space staging, photo editing, administrative work, sales, and event marketing. If you don’t have anyone to help you, you’ll want to be good at all of these things to get by. Creating a client portfolio out of nothing is hard work.
If you enjoy spending a lot of time editing your photos, be aware that you may have to change your approach to photo editing. Real estate photography calls for a fast turnaround, as realtors want your edited photos yesterday, if possible. You can expect deadlines as short as 24 or 48 hours. Since real estate agents will be your best clients, you’ll need to find a way to deliver the work in a fast and effective manner. Working with homeowners won’t be as good for you, as it would involve significantly higher marketing efforts.
Regardless of your desired client profile, you should consider giving real estate stock photos a try, as well.
You can create beautiful real estate photographs and make them available via Shutterstock or Depositphotos. This can turn into a nice passive income source, provided that you put the initial effort into creating a solid portfolio. If you are looking for a high-quality property photography company I would recommend Four Labs.
How Do Real Estate Photographers Set Their Prices?
Starting a career as a realtor photographer requires you to learn how much to charge for your work.
When you set your prices, make sure you factor in the preparation, the travel, and the associated fees. Also, add the time required for photo selection and editing. Assess your equipment to see if you need to buy some more gear such as studio lights and wide-angle lenses.
Don’t underestimate the amount of time you’ll need to tackle various jobs. Sometimes, the editing of these photos involves a lot of work and a very long time. Speaking of this, you should consider charging an extra fee for very fast turnaround times. After all, if you’re going to work throughout your whole night, you should ensure it will be well worth it.
After knowing all these, you may still wonder whether real estate photography is a career worth pursuing.
The answer depends on a wide array of factors such as your skills, your equipment, your selling skills, and your working style. You need to be flexible and willing to cater to your clients’ needs.